With the development of the society, the creative industry is continuously pushed forward. As one of the mainstreams in creative industry of market economy, advertising value is more and more prominent in the social economic and cultural fields. Idea is the soul of advertising and the aim of advertising creators. The power of idea behind advertising is infinite. Each year, different advertising awards are held all over the world, aiming at awarding people who do well in the field and assembling a salon of originality, so as to fulfill an everlasting subject of cross-region, cross-culture and cross-era, and finally create more excellent work.

Advertising industry witnesses the development of the society and also plays an active role to the healthy development of the market. Complying with the demand of progressing times, the advertising industry also searches for a balance point between commercial economy marketing and appeal from the public, between design creation and art appreciation. With the expansion of information era, we are facing that all sorts of media floods our audio-visual world. Therefore, to break through and occupy the market, originality is very important.

Published by Sandu Cultural Media, Big Idea collects winning works from international advertising competitions, respectively Cannes Lions International Advertising Festival, Asia-Pacific Advertising Festival, London International Advertising Festival, D&AD Global Award, Epica, Mobius Awards and Clio Awards. The category includes Cyber, Outdoor, Print, Film, Press, Poster, Design and Direct. We'd like to express our special thanks to the seven advertising competition organizations for their supports. At the same time, we hope more originality is put into advertising and life.

• Print
• Poster
• Outdoor
• Press
• Design
• Cyber
• Direct
• Film