Revolutionize your business with the power of the blog

Today, tens of millions of bloggers are communicating on the Internet about companies, products, trends, and much more. Don't miss out on the conversation! Blog Marketing explains how blogs are amazingly cost-effective tools for making business decisions based on actual customer feedback and market intelligence. So get on the blog wagon!

Find out how...

• GM runs new concepts by customers and invites feedback on their popular FastLane blog--one of today's top 500 blogs
• The Disney Channel uses blogs to streamline internal communication and increase their engineering team's efficiency
• Microsoft product development teams look for blog feedback before making significant changes to applications
• Boeing used blogs to gather customer feedback while developing the new 787 Dreamliner

• Foreword
• Acknowledgments
• Introduction
• Blogging Basics
• Getting into the Blogging Mindset
• The Power of Blogs for Business
• How Your Company Can Use Blogs
• What Types of Blogs Are Best for Your Company
• Using Blogs to Increase Internal Communication
• Learn What's Being Said About Your Company and Products
• Participating in Your Blog
• Dealing with Negativity
• How to Succeed in Blogging
• The Future of Business Blogging
• Appendix: Sample Blogging Policy
• Glossary
• Endnotes
• Index