For decades, companies have engaged in head-to-head competition in search of sustained, profitable growth-fighting for competitive advantage, battling over market share, and struggling for differentiation. What would you say if someone told you that this is not the way to create profitable growth in the future? Through an extensive study of 150 strategic moves spanning more than 100 years and 30 industries, Kim and Mauborgne have found that there's a better way. Rather than battling competitors, they counsel, companies can achieve lasting success by creating "blue oceans:" untapped new market spaces ripe for growth. Such strategic moves-which the authors have dubbed "value innovation"-create powerful leaps in value that often render rivals obsolete for more than a decade.

During this interactive, 90-minute presentation, Kim and Mauborgne will explore a systematic approach to making the competition irrelevant and outline principles and tools that any company can use to create and capture blue oceans-and chart a bold new path to winning the future.

For more information or to register, visit www.krm.com/blueocean.

• Blue Ocean Strategy
  • Creating Blue Oceans
  • Analytical Tools and Frameworks
• Formulating Blue Ocean Strategy
  • Reconstruct Market Boundaries
  • Focus on the Big Picture, Not the Numbers
  • Reach Beyond Existing Demand
  • Get the Strategic Sequence Right
• Executing Blue Ocean Strategy
  • Overcome Key Organizational Hurdles
  • Build Execution into Strategy
  • Conclusion : The Sustainability and Renewal of Blue Ocean Strategy