Yesterday's Web looked far different from today's Web, and tomorrow's Web will look more different still. Amidst all of this change, however, one aspect of Web use remains the same: The sites that offer the best, easiest, most intuitive experience are the ones people visit again and again. To ensure that your sites provide that experience, you need this essential guide from usability guru Steve Krug that distills his years of on-the-job experience into a practical primer on the do's and don'ts of good Web design.

In this second edition, Steve adds three new chapters--in the same wry and entertaining style as the original--that explain why people really leave Web sites (Usability as Common Courtesy), how to make sites usable and accessible (Web Accessibility, CSS, and You), and the art of surviving executive design whims (Help! My Boss Wants Me to ), plus a new preface and updated recommended reading.

• Don't make me think!
• How we really use the Web
• Billboard design 101
• Animal, vegetable, or mineral?
• Omit needless words
• Street sings and breadcrumbs
• The first step in recovery is admitting that the home page is beyond your control
• "The farmer and the cowman should be friends"
• Usability testing on 10 cents a day
• Usability as common courtesy
• Accessibility, cascading style sheets, and you
• Help! my boss wants me to ______ .