For business executives, complexity and uncertainty often characterizes the competitive landscape and strategic choices surrounding technology and innovation. In this fascinating and enjoyable new read, e-business expert Dave Rochlin dispels many of the myths, and outlines the primary factors which determine why some firms thrive while others flop in adopting or introducing new technology. Drawing from his exhaustive research as well as his personal experiences as consultant, executive, and educator, Rochlin delivers practical advice to give readers a thorough understanding of the complex high-tech environment. He also provides numerous examples from other prominent experts in the field, enabling readers to learn from the mistakes and successes of those who have blazed the high-tech trail before them. Offering a holistic view of innovation, technology, and competitive strategy, this unique book blends contemporary and classical research theory, a historical perspective, and the current best practices from industry.

Benefits:

• Cases: Three to five short cases appear in every chapter. These real-world case studies are approximately 500 words in length, and examples include "The Birth of The Xerox Machine", "Unbundling The Blackberry's Bundled Architecture", and "The Evolution and Shakeout of Online Exchanges".
• Voice Boxes: Voice boxes appear in each chapter and include interview excerpts from key executives and industry luminaries including venture capitalist Randy Komisar, author Michael Schrage, and Deloitte global IT practice leader, Cathy Benko.

• Part 1: Systems and context
  • Risk and Behavioral Patterns Among Startups and Incumbents
  • Technology Value and Delivery Systems
  • Market Definition and Disruption
• Part 2 Lifecycles, Timing , And Evolution
  • An Introduction to Technology Lifecycles and Their Drivers
  • Innovators and Imitators
  • Technology Enablers and Horizontal Supply
  • Incumbent Adoption and Influence
• Part 3 Competitive Advantage
  • An Overview of Competitive Advantage
  • Technology and Traditional Sources of Competitive Advantage
  • Technology Specific Sources of Competitive Advantage