Over the past twenty years, the study of industrial organization--the analysis of imperfectly competitive markets--has grown from a niche area of microeconomics to a key component of economics and of related disciplines such as finance, strategy, and marketing. This book provides an issue-driven introduction to industrial organization. It includes a vast array of examples, from both within and outside the United States. While formal in its approach, the book is written in a way that requires only basic mathematical training. Supplemental materials posted on the Web make more extensive use of algebra and calculus.

Contents

• What Is Industrial Organization?
• Basic Microeconomics
• The Firm
• Games and Strategy

• Monopoly and Regulation
• Perfect (and Almost Perfect) Competition

• Oligopoly Competition
• Collusion
• Market Structure and Market Power

• Price Discrimination
• Vertical Relations
• Product Differentiation
• Advertising

• Entry Costs, Market Structure, and Welfare
• Strategic Behavior, Entry and Exit

• Research and Development
• Networks and Standards