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The McKinsey Way
- Auteur(s) : Ethan M. Rasiel
- Editeur : Mc Graw Hill
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Nombre de pages : 186 pages
- Date de parution : 06/04/2004
Résumé
Penetrate the McKinsey mystique and learn the secrets of the world's largest and most successful strategy consulting firm.
"A breeding ground for gurus." That's how the best-selling book The Witch Doctors defined McKinsey & Company, the gold-standard consulting firm whose alumni include titans such as Tom Peters, Harvey Golub, and Kenichi Ohmae. Now a former "McKinzoid" lifts the veil to show the world how the secretive McKinsey works its magicand helps readers emulate the firm's best practices in problem-solving, communication, and management.
The result is a toolkit of techniques without peer, one that brings an expert mindset to such practical topics as selling without "selling" and turning enemies into allies. For anyone who wants to become a better strategic player or get an inside look at the high-pressure consulting life, this guide is a must.
Sommaire
- Part I: The McKinsey Way of Thinking About Business Problems
- Building the Solution
- Developing an Approach
- 80/20 and Other Rules to Live By
- Part II: The McKinsey Way of Working to Solve Business Problems
- Selling a Study
- Assembling a Team
- Managing Hierarchy
- Doing Research
- Conducting Interviews
- Brainstorming
- Part III: The McKinsey Way of Selling Solutions
- Making Presentations
- Displaying Data with Charts
- Managing Internal Communications
- Working with Clients
- Part IV: Surving at McKinsey
- Find Your Own Mentor
- Surviving on the Road
- Take These Things with You Wherever You Go
- A Good Assistant Is a Lifeline
- Recruiting McKinsey Style
- If You Want a Life, Lay Down Some Rules
- The Most Valuable Lesson
- Memories of McKinsey
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- Vie pratique > Essais et littérature > Essais d'actualité > Actualités économiques
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- Entreprise > Marketing et vente > Marketing stratégique - Marketing direct
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