Are you looking to make a significant change in your company's direction?

Now you can achieve supremacy over your competition in less time, at less cost, and with long-term effects without the need for armies of consultants or endless "strategy projects." In The New Strategic Thinking, the breakthrough follow-up to management expert Michel Robert's previous bestselling books, you'll discover how to quickly design and implement effective corporate strategies-with the support of your entire organization-that let you outthink your competitors and outdo them in innovation, performance, and customer satisfaction.

Drawing from his own achievements with such clients as Caterpillar, La Prairie, FirstRand, and hundreds more, Robert shows you how to duplicate their remarkable results through his unique Strategic Thinking Process. No matter your industry, your company's size, or your global location, you'll get the tools you need to:

• Identify the driving force of your company
• Choose the best strategy to grow your organization and eliminate your competition
• Utilize the knowledge and experience of your company's leaders and not that of outsiders
• Make faster, better-informed decisions
• Turn your competitors' strengths into weaknesses
• Create a continuum of success over the long term

• Preface
• Part 1
  • The Caterpillar Story
  • Longevity: The Litmus Test of a Successful Strategy
  • 10 Deadly Sins That Lead to Strategic Malaise
  • Strategize for the Future, Not the Present
  • Vision and Strategy: Two Inseparable Concepts
  • Driving Force: The DNA of Strategy
  • Meaningless Mission Statement to Effective Strategic Filter
  • Who's on First?
  • Don't Change the Rules, Change the Game Itself.
  • The Strategic Thinking Process
  • Are You Using Strategic Information Strategically?
  • How Strategic Product Innovation Breeds Supremacy
• Part 2
  • Charles Foster, Chairman; Ted Chandler, CEO-LandAmerica Financial Group, Richmond, Virginia
  • Robert Burgess, CEO; Mark O'Brien, President and COO-Pulte Corporation, Dearborn, Michigan
  • David Hoover, Chairman, President, and CEO - Ball Corporation, Denver, Colorado
  • Laurie Dippenaar, CEO-FirstRand Limited, Johannesburg, South Africa
  • Kurt Wiedenhaupt, CEO-American Precision Industries, Buffalo, New York
  • Neil McDonough, CEO-FLEXcon, Spencer, Massachusetts
  • Pete Samoff, President and COO;
  • T. D. Williamson, Inc.-Tulsa, Oklahoma
  • Richard Stephenson, Chairman; Steve Bonner, President and CEO -Cancer Treatment Centers of America, Shaumberg, Illinois
  • Walt Havenstein, President-Information and Electronic Warfare Systems, BAE Systems, Nashua, New Hampshire
  • Harald Stolzenberg, President-Juvena/LaPrairie Group, Geneva, Switzerland
  • Andre Heroux, President and CEO-MAAX, Inc., Montreal, Canada
  • Thomas Chua, Group Deputy Chairman and Managing Director-Teckwah Industrial Corporation Ltd., Singapore
  • Ed Grondel, CEO-FNB HomeLoans, Johannesburg, South Africa
  • Benjamin Salzmann, CEO-ACUITY, Sheboygan, Wisconsin
  • Rak Kumar, CEO -Raster Graphics, Palo Alto, California
• Index