There is no product on the planet that enjoys the devotion of a Macintosh computer. Famously dedicated to their machines, many Mac fans eat, sleep and breathe Macintosh. The Cult of Mac is the first book about Macintosh culture, arguably the largest distinct subculture in computing.

Written by Wired News journalist Leander Kahney, The Cult of Mac is an in-depth look at Mac users and their unique, creative, and often very funny culture. Like fans of a football team or a rock group, Macintosh fans have their own customs, with clearly defined obsessions, rites and passages. From people who get Mac tattoos and haircuts, to those who furnish their apartments out of empty Mac boxes, this book details Mac fandom in all of its forms.

The paperback edition includes an all-new chapter about the iPod, updates throughout, and new photos that reflect current Apple technology.

Join the Cult of Mac, download a poster!

• Macintosh Madness
  • Techno Fetishism
  • Macs and the Counterculture
  • Worshipping the Two Steves
  • Mac Tattoos and Haircuts
  • Macspotting
  • Mac Evangelism
  • The Mac Web
• Gatherings of The Clan
  • Tales of Macworld
  • Macs in Japan
• Incessant Tinkerers
  • Macquariums
  • Fantasy Macs
  • Hardware Mods
  • Paper Macs
• Hoarders and Recyclers
  • Mac Collectors and Collectibles
  • Antique Macs
• New Frontiers
  • iPod
  • What Makes Mac Fans So Loyal?