Walter McDowell
Biographie de Walter McDowell
Before entering academia. Professor Walter McDowell spent more than two decades in commercial television, including station management positions in promotion, programming, and creative services. After earning his doctorate in from the University of Florida, and teaching for several years at Southern Illinois University, he joined the faculty of the School of Communication at the University of Miami in 2001. In addition to teaching various media management courses, Professor McDowell has published media branding studies in several academic publications, including The Journal of Media Economics, and the International Journal on Media Management. A nationally known consultant, he also has authored two books published by the National Association of Broadcasters and Focal Press Branding TV
Livres de Walter McDowell
Auteurs : Walter McDowell, Alan Batten
Éditeur : Focal Press
Date de parution : 01/09/2005
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