Marketing to Moviegoers

A Handbook of Strategies Used by Major Studios and Independents

Robert Marich

312 pages, parution le 04/08/2005

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Résumé

Marketing to Moviegoers is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.

This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

L'auteur - Robert Marich

Author Robert Marich has more than two decades of journalism experience covering the film and TV businesses while based in Los Angeles, New York, and London. He served as editor of film newsletter "Variety Deal Memo," and also as international and business editor at "The Hollywood Reporter." Marich is a regular contributor to "Variety" and London-based media researcher Informa Media.

Sommaire

Introduction
Creative Strategy
Market Research
Paid Media Advertising
Promotional Tie-ins/Product Placement
Merchandising
Publicity
Distribution to Theaters
Exhibition
Major Studios
Independent Distributors
Foreign Language Films
Print & Advertising Funds

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Elsevier
Auteur(s)	Robert Marich
Parution	04/08/2005
Nb. de pages	312
Format	15 x 22,5
Couverture	Broché
Poids	505g
Intérieur	Noir et Blanc
EAN13	9780240806877
ISBN13	978-0-240-80687-7