Type Rules!

The Designer's Guide to Professional Typography

Ilene Strizver

224 pages, parution le 24/04/2006 (2^eme édition)

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Résumé

Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress.

This new Second Edition also includes three new features:

Tech Tips-Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques
Type Tips-Expert tips and helpful hints that offer insightful details on covered topics
Educational Supplements-Exercises and assignments that reinforce material and show how to apply techniques in the real world

Sommaire

A brief history of type
From metal to Mac : understanding font technology
What makes a typeface look the way it does?
Selecting the right type for the job
Basic techniques for emphasis
Advanced techniques for emphasis
Basic fine-tuning and tweaking
Advanced fine-tuning and tweaking
Typographic typos and how to avoid them
Signs, symbols, and dingbats
Designing your own typeface

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Ilene Strizver
Parution	24/04/2006
Édition	2^eme édition
Nb. de pages	224
Format	21,5 x 27,5
Couverture	Broché
Poids	630g
Intérieur	Noir et Blanc
EAN13	9780471721147
ISBN13	978-0-471-72114-7