A Book About Innocent - Dan Germain - Librairie Eyrolles
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A Book About Innocent

A Book About Innocent

Our story and some things we've learned

Dan Germain

192 pages, parution le 01/04/2009

Résumé

Innocent started making smoothies in 1999. On that first day we sold twenty-four bottles, and now we sell over 2 million a week, so we've grown since then.

This book is about the stuff we've learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff we've got right and the stuff we got wrong, and about squirrels... and camping... and doing the right thing.

We thought we'd write it all down in a book so we don't forget any of it, and to maybe help other people too. We started innocent from scratch, so we've learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people cleverer than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, is in here. Plus, perhaps our mums will finally believe us when we tell them we haven't rung home for a while because we've been a bit busy these past few years.

Caractéristiques techniques

  PAPIER
Éditeur(s) Michael Joseph
Auteur(s) Dan Germain
Parution 01/04/2009
Nb. de pages 192
Format 15 x 21
Couverture Broché
Poids 438g
Intérieur Noir et Blanc
EAN13 9780718153175
ISBN13 978-0-7181-5317-5

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