Advertising without an Agency Made Easy

Kathy J. Kobliski - Collection Entrepreneur Made Easy Series

220 pages, parution le 28/04/2005

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Résumé

Do it better - on your own !

Advertising can be a daunting yet necessary expense for most entrepreneurs. Now you can avoid costly mistakes by doing it right - from the start. Learn from expert Kathy J. Kobliski as she demystifies the advertising industry by sharing inside information and professional advice on promoting your business - without the high price of an agency.

Using clear definitions, entertaining analogies and a conversational tone, Kobliski will walk you through the entire process, pointing out hazards and opportunities along the way, including:

Comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet
Easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business
Countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency

If you're feeling overwhelmed by the costly and confusing aspects of advertising, now is the time to take control. This guide will ensure the successful launch of your next campaign.

L'auteur - Kathy J. Kobliski

Since 1984, Kathy J. Kobliski has owned and operated Silent Partner Advertising, an ad agency specializing in small businesses on tight budgets. She has written for a variety of publications, and her expertise has been sought after by The Wall Street Journal, Independent Business and Kiplinger.

Sommaire

Preface
Introduction
Acknowledgments
Define Your Business
Develop Your Brand
Public Relations
Maintain Your Customer Base
Define Your Market
Media Sales Reps
Interns
Co-op Advertising
Political Advertising
Radio
Radio Production
Television
Television Production
Whatcha Gonna Say? Radio and Television
Print
Direct Mail
The Internet
Outdoor Advertising
Transit Advertising
Be Your Own Agency and Keep 15 Percent
Tracking
Conclusion
Glossary
Worksheets
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Entrepreneur Press
Auteur(s)	Kathy J. Kobliski
Collection	Entrepreneur Made Easy Series
Parution	28/04/2005
Nb. de pages	220
Format	19 x 23,5
Couverture	Broché
Poids	426g
Intérieur	Noir et Blanc
EAN13	9781932531282
ISBN13	978-1-932531-28-2