Beyond Six Sigma
Profitable Growth through Customer Value Creation
Résumé
Six Sigma is an incredibly powerful tool for trimming the fat from business processes and increasing operating efficiency to a point of near-perfection. But the days of cutting costs to create shareholder value are quickly coming to an end. In order to compete in today's super-hot global economy, companies like yours need radically new tools for connecting more closely with customers, identifying emerging market trends, and seizing opportunities for growth. Enter Customer Value Creation (CVC).
In this breakthrough guide to driving profitable growth, authors Gary Plaster and Jerry Alderman introduce CVC, a revolutionary customer-centered business paradigm that marries Six Sigma tools to the sciences of marketing and strategy.
L'auteur - Gary Plaster
Gary Plaster is Partner with Charter Consulting, Chicago, IL. He is former Partner with Grant Thornton LLP, serving as the National Managing Partner of the Enterprise Strategies practice and the firm's Chief Strategy Officer. He is the co-author of The Road to Success: How to Manage Growth, published by Wiley. Plaster is a speaker before many professional and academic groups.
L'auteur - Jerry Alderman
Jerry Alderman is Principal with Charter Consulting in Chicago, IL. He has 20 years of industry and consulting experience and has developed a reputation for building unique insights into complex business problems and his problem solving skills are supported by his broad set of experiences, including highly technical operating systems to managing sales growth to setting strategic direction and pace.
Sommaire
- Preface
- Introduction
- Preparing for Growth
- Value Analysis
- Execution
- Appendix
- Index
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | Gary Plaster, Jerry Alderman |
Parution | 08/03/2006 |
Nb. de pages | 300 |
Format | 16 x 24 |
Couverture | Relié |
Poids | 558g |
Intérieur | Noir et Blanc |
EAN13 | 9780471681519 |
ISBN13 | 978-0-471-68151-9 |
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