Book Yourself Solid

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Michael Port

258 pages, parution le 22/06/2006

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Résumé

Book Yourself Solid is a complete, step-by-step instructional roadmap for starting and growing a service business. Original, wildly inspiring, personal, and provocative, Book Yourself Solid sheds new light on traditional ways independent business owners approach sales and marketing and explains simple, yet effective techniques that create relentless demand for their services. More than 200 proven marketing strategies promise to attract new clients, earn endless referrals, and build professional relationships that last a lifetime. This priceless advice is cutting-edge, reliable, and easy to follow.

Imaginative and innovative exercises, both written and verbal, take readers through the exact steps needed to create a strong marketing plan, establish a brand identity, and self-promote effectively. Readers get an unprecedented overview of marketing and discover:

Unique systems that will emotionally connect offers to potential clients-eliminating the need to "sell" again
The magical properties of "reputation marketing"
How to remain "top of mind" with current clients without wasting precious time or spending hefty marketing dollars
The seven self-promotion strategies: Networking, Web Marketing, Writing, Speaking, Keep-In-Touch, Referrals, and Direct Outreach

L'auteur - Michael Port

Michael Port is the creator of The Think Big Revolution, an online club for service professionals; the Book Yourself Solid line of training products; the Product Factory, the #1 information product-creation course on the Internet; and Traffic School, the ultimate Web traffic and conversion system. He owns a successful consulting firm, through which he has provided lectures, training, and coaching services to more than 20,000 business owners. To think bigger about who you are and what you offer the world, please visit him at MichaelPort.com.

Sommaire

Your Foundation
- The Red Velvet Rope Policy
- Why People Buy What You're Selling
- Develop a Personal Brand
- How to Talk About What You Do
Building Trust and Credibility
- Who Knows What You Know and Do They Like You?
- The Book Yourself Solid Sales Cycle Process
- The Power of Information Products
- Super Simple Selling
The Book Yourself Solid 7 Core Self-Promotion Strategies
- The Book Yourself Solid Networking Strategy
- The Book Yourself Solid Direct Outreach Strategy
- The Book Yourself Solid Referral Strategy
- The Book Yourself Solid Web Strategy
- The Book Yourself Solid Speaking and Demonstrating Strategy
- The Book Yourself Solid Writing Strategy
- The Book Yourself Solid Keep-In-Touch Strategy
- Final Thoughts

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Michael Port
Parution	22/06/2006
Nb. de pages	258
Format	16 x 23,5
Couverture	Relié
Poids	475g
Intérieur	Noir et Blanc
EAN13	9780471783930
ISBN13	978-0-471-78393-0