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Building, Leading, and Managing Strategic Alliances
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Librairie Eyrolles - Paris 5e

Building, Leading, and Managing Strategic Alliances

Building, Leading, and Managing Strategic Alliances

How to Work Effectively and Profitably with Partner Companies

Fred A. Kuglin

272 pages, parution le 17/04/2002


Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances.

This timely book illustrates five types of strategic alliances and how to structure them to achieve the goals of the component companies. Drawing from industries such as communications, healthcare, appliances, and defense, the book covers:

  • How to determine the right type of alliance, and structure it to meet each company's stated goals
  • Sharing knowledge and building inter-company teams
  • Successfully ending an alliance
Filled with sample legal documents and agreements, frameworks and guidelines, the book is an essential resource for companies considering strategic alliances.


1. What Is an Alliance?
2. Great Idea, but How Do I Get Started?
3. 3G Wireless Networks: The Future Is Now.. Or Is It?
4. Telecom Provider and 3G Wireless Device Manufacturers : A $1 Trillion Investment, yet Where's the Value?
5. Mission Impossible? From Intense Competitor to Alliance Partner!
6. Transportation: Win-Win Must Mean Profit-Profit
7. Health Care: Alliances and a Healthy Supply Chain
8. Software Companies and Consulting Firms : Alliances Viewed from Both Sides
9. Know When to Hold, and Know When to Fold
10. Critical Success Factors in Establishing Alliances
11. The Alliance Hall of Fame

L'auteur - Fred A. Kuglin

FRED A. KUGLIN (Dallas, TX) is a partner in the Supply Chain Operations practice with Ernst & Young LLP.

Caractéristiques techniques

Éditeur(s) Amacom
Auteur(s) Fred A. Kuglin
Parution 17/04/2002
Nb. de pages 272
Format 16 x 23,5
Couverture Relié
Poids 557g
Intérieur Noir et Blanc
EAN13 9780814406830
ISBN13 978-0-8144-0683-0


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