Connecting with Your Customers

Collectif Harvard Business School Press - Collection The Results-Driven Manager Series (RDM)

180 pages, parution le 14/12/2006

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Résumé

Managers are under increasing pressure to deliver better results faster than the competition. But meeting today's tough challenges requires complete mastery of a full array of management skills, from communicating and coaching to public speaking and managing people. The Results-Driven Manager series is designed to help time-pressed managers hone and polish the skills they need most. Concise, action oriented, and packed with invaluable strategies and tools, these timely guides help managers improve their job performance today--and give them the edge they need to become the leaders of tomorrow

Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for understanding customers' needs, communicating with customers, and enhancing their loyalty.

L'auteur - Collectif Harvard Business School Press

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Sommaire

Understanding customers needs
Identifying customer segments
Communicating with customers
Enhancing customers loyalty

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Collectif Harvard Business School Press
Collection	The Results-Driven Manager Series (RDM)
Parution	14/12/2006
Nb. de pages	180
Format	13 x 21,5
Couverture	Broché
Poids	190g
Intérieur	Noir et Blanc
EAN13	9781422103234
ISBN13	978-1-422-10323-4