Digital Business

Concepts and Strategy

Eloise Coupey

434 pages, parution le 14/12/2004 (2^eme édition)

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Résumé

As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are-influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.

How do you succeed in the digital business environment?
How do you make the transition from offline to online?
What aspects of your business will be affected, and how should you manage them?

Digital Business: Concepts and Strategies, Second Edition, will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.

Sommaire

A Conceptual Framework for Digital Business
- Business and the Internet
- A Framework for Digital Business
The Framework In-Depth
- How Does the Internet Affect Buyer Behavior?
- How Does the Internet Affect Businesses?
- Technology and the Digital Marketplace
- Policy and the Digital Marketplace
Integrating the Perspectives
- The Evolution of Digital Business
- Strategic Planning for Digital Business
Applying the Framework
- Developing Business Intelligence with Online Research
- Digital Content and Business Activity
- Digital Channels and Business Activity
- Digital Communications and Business Activity
Extending the Framework over Time
- Digital Business-to-Business
- Focus on the Future

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Pearson, Prentice Hall
Auteur(s)	Eloise Coupey
Parution	14/12/2004
Édition	2^eme édition
Nb. de pages	434
Format	19 x 23,5
Couverture	Broché
Poids	700g
Intérieur	Noir et Blanc
EAN13	9780131293403
ISBN13	978-0-13-129340-3