Discount Business Strategy

How the New Market Leaders are Redefining Business Strategy

Michael Moesgaard Andersen, Flemming Poulfelt

320 pages, parution le 06/10/2006

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Résumé

The aspiration to adopt the right strategy still prevails over the business world. But is there a single 'best' strategy for a company? Can an organization create sustainable competitive advantage from an 'off-the-peg' strategy? And are most companies likely to craft a strategy that genuinely creates uncontested market space and makes the competition irrelevant?

The answer to all these questions is probably 'No'. And the rising tide of companies like Dell, CostCo, Skype and Linux means that asking them at all may soon be futile. While strategists have foundered in old paradigms, a new breed of competitors has emerged. Value destroyers. Old-style thinking understood value destruction when it was confined to an industry and driven by a new product or technology. But what are the implications when the destruction stems from a new way of thinking - from a strategy that simultaneously creates value?

The implications are enormous. Every company in every industry is potentially at risk.

This risk - or opportunity - is precisely the reason for this book and its focus on exploring why and how some companies have bridged the gap between differentiator and cost leader strategies to emerge as winners in hypercompetitive markets, and what this entails in terms of value destruction and creation. Discounting organizations are here to stay - are you?

Sommaire

Why are some companies more successful than others?
The oxymoron of existing strategies: where do we go from here?
When discount strategy becomes important
Case 1: CBB
Case 2: Lidl
Case 3: Ryanair
The building blocks of a discount business strategy
The attractiveness of the core product
A good brand is much more than a good brand
The discount customer and social capital
Finding the suitable technology
Value creation and value destruction
Epilogue

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Michael Moesgaard Andersen, Flemming Poulfelt
Parution	06/10/2006
Nb. de pages	320
Format	16 x 24
Couverture	Relié
Poids	590g
Intérieur	Noir et Blanc
EAN13	9780470033531
ISBN13	978-0-470-03353-1