Résumé
The opportunities are endless but you need to know what you
want to achieve and how to go about achieving it. In this
comprehensive book, Simon Collin provides all the latest
information you need to understand and use the range of new
tools available. He points out the pitfalls as well as
highlighting the advantages of using the Internet. Whether
you are still planning a start-up or if you're hoping to
bring your marketing efforts up to date, you will find this
book an essential starting point.
E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net.
Contents
- Marketing on the Internet
- Internet branding
- Websites
- Content
- Promoting your site
- Advertising on the Web
- Measuring response
- Direct marketing
- E-commerce
- Public and press relations
- Research and study
- Marketing talk
- Appendix: getting on line
L'auteur - Simon Collin
Simon Collin is a freelance columnist and an expert on
all aspects of E-business. He is author of the Wiley
Business-to-Business Bible and E-commerce books.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Simon Collin |
| Parution | 01/10/2000 |
| Nb. de pages | 178 |
| Format | 13,5 x 21,5 |
| Couverture | Broché |
| Poids | 249g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780471498971 |
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