E-trepreneur!

In your hands is a complete, start-to-finish, seven-day plan for taking your existing business online or opening up a successful new virtual store on the World Wide Web. Top Internet consultant Sherry Szydlik and high-tech writer Lamont Wood draw on more than a decade of online experience to spell out what works and what doesn't on the Web to help you succeed where others have crashed and burned.

Taking you day by day through the steps of building a Web-based business, Szydlik and Wood help you plan your online store–analyzing the market for your services or products, sizing up the competition, and drafting a practical business plan. You'll see how to:

• Outsource the technical functions–how to cheaply get your ECP (Electronic Commerce Provider) to handle everything from online credit card processing to electronic shopping carts
• Anticipate and handle the special demands of 24/7 service
• Understand taxes and the laws applying to online, interstate, and international sales
• Avoid common scams, credit card fraud, and deadly foul-ups
• Bring in customers–using online and offline advertising, banners, postings on search engines, e-mail promotions, affiliate programs, and other resources for building your customer base
• Retain customers–how to use "click trails" and other information to give better service and build long-term relationships with your customers
  

Packed with clear information, expert pointers, and real-life examples from e-trepreneurs who've been there and done it successfully, E-trepreneur's "radically simple" seven-step plan gets your business on the Web and in the black . . . quickly, easily, and, best of all, sensibly.

Contents

Introduction: Is This Book For You'

THE PROMISE AND REALITY OF ELECTRONIC COMMERCE.

• The E-Commerce Opportunity.
  
• Out-Source It!
  
• Reasons You Can Do This.
  
• First Things First.
  

CREATING AN E-COMMERCE SITE, DAY AT A TIME.

• Sunday; Drawing Up the Blueprints.
  
• Monday; Signing Up.
  
• Tuesday; Pre-Production, First Steps.
  
• Wednesday; Pre-Production, Final Steps.
  
• Thursday; Site Creation.
  
• Friday; Test Drive.
  

OPEN FOR E-BUSINESS: HOW TO PROSPER AS AN ONLINE STORE OWNER.

• Finished.Com — Now Comes the Marketing.
  
• Won't You Stay For a While?
  
• Love Thy Customer: Customer Service Aspects.
  
• Auxiliary E-Commerce.
  
• The Dark Side.
  
• Charting Your Results.
  
• Summing Things.
  
• Glossary.
  
• Appendices.