Essentials of Strategic Management

J. David Hunger, Tom Wheelen

192 pages, parution le 24/04/2006 (4^eme édition)

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Résumé

For undergraduate and graduate courses in Strategic Management and Business Policy.

This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

Sommaire

Introduction to Strategic
- Basic Concepts of Strategic Management
- Strategic Decision Markers and Social Responsibility
Scanning the Environment
- Environmental Scanning and Industry Analysis
- Internal Scanning: Organizational Analysis
Strategy Formulation
- Strategy Formulation: Situation Analysis and Corporate Strategy
- Strategy Formulation: Business and Functional Strategy
Strategy Implementation and Control
- Strategy Implementation: Organizing for Action
- Strategy Implementation: Staffing and Directing
- Evaluation and Control
Introduction to Case Analysis
- Suggestions for Case Analysis

A Suggested Techniques for Case Analysis and Presentation
B Resources for Case Library Research
C Strategic Audit of a Corporation

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Pearson, Prentice Hall
Auteur(s)	J. David Hunger, Tom Wheelen
Parution	24/04/2006
Édition	4^eme édition
Nb. de pages	192
Format	18 x 23
Couverture	Broché
Poids	310g
Intérieur	Noir et Blanc
EAN13	9780131485235
ISBN13	978-0-13-148523-5