Fundraising
Hands-On Tactics for Nonprofit Groups
Résumé
- Features new coverage on fundraising using eBay and the Internet
- Includes updated statistics, revised examples and case studies, new information on advances in technology, and suggestions for e-campaigning techniques
- Contains sample letters, scripts, invitations, pledge cards, grant proposals, training dialogues, and gift expectation tables
Valuable techniques to maximize your fundraising efforts
In this era of financial cutbacks and reduced government spending, nonprofit groups must implement effective fundraising strategies to stay in operation. This updated edition of Fundraising shows how your nonprofit company can cultivate potential donors, utilize feasibility studies, train solicitors, obtain foundation grants, cut costs, and implement high-profile imaginative campaigns that top consultants use to get results.
Sommaire
- What you should know-up front
- Making or breaking your effort: precampaign activities
- Soliciting major and intermediate gifts
- Running a profitabl small-gifts drive
- E-campaigning: cultivating and soliciting prospects via the internet
- Let the bidding begin-using eBay auctions
- Putting the drive to bed
- Getting your messages across
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Mc Graw Hill |
Auteur(s) | L.Peter Edles |
Parution | 30/01/2006 |
Édition | 2eme édition |
Nb. de pages | 288 |
Format | 19 x 23,5 |
Couverture | Broché |
Poids | 540g |
Intérieur | Noir et Blanc |
EAN13 | 9780071461436 |
ISBN13 | 978-0-07-146143-6 |
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