Global Strategic Management

Philippe Lasserre

480 pages, parution le 20/09/2002

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Résumé

Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalisation on business organisations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues.

The text gives a comprehensive overview of the subject area while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

L'auteur - Philippe Lasserre

Professeur de strategie a l'INSEAD.

Sommaire

The Process of Globalisation
- Globalisation of Markets and Competition
- Global Strategies
- Global Organisations
- Global Strategic Alliances
- Global Mergers and Acquisitions
- Assessing Countries Attractiveness
- Entry Strategies
Managing Globally
- Global Marketing
- Global Operations
- Global Innovation
- Cross Cultural Management
- Global Human Resource Management
- Global Financial Management
Broad Issues in Globalisation
- Globalisation and the Internet
- The Social Responsibility of the Global Firm

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Palgrave
Auteur(s)	Philippe Lasserre
Parution	20/09/2002
Nb. de pages	480
Format	19,5 x 25
Couverture	Broché
Poids	911g
Intérieur	Noir et Blanc
EAN13	9780333793756
ISBN13	978-0-333-79375-6