Gurus on Business Strategy

Tony Grundy

220 pages, parution le 27/06/2003

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Résumé

A one-stop guide to the world's most important writers on business strategy

Here is a one-stop guide to the world's most important thinkers and writers on business strategy. It expertly summarises all the key strategic concepts and describes the work and contribution of each of the leading thinkers in the field. It goes on to analyse the pro's and con's of many of the key theories in practice and offers two enlightening case-studies. The third section of the book provides a series of detailed checklists to help you to develop your own strategy.

More than just a summary of key concepts, this book offers valuable insights into their application and value; it will provide you with a much braoder grasp of the subject against which to develop your own business.

L'auteur - Tony Grundy

Tony Grundy est conseil en management et stratégie d'entreprise. Il est également maître de conférences à la Cranfield School of Management.

Sommaire

List of Illustrations
Introduction: What Have the Strategy Gurus Got to Tell Us?
A Taster of the Gurus
Key Strategic Concepts
The Business Strategy Gurus
Champney's Health Resort and the Business Strategy Gurus
Marks & Spencer and the Business Strategy Gurus
Checklist for Managing Strategy
Conclusion: Gurus and the Future
References

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thorogood
Auteur(s)	Tony Grundy
Parution	27/06/2003
Nb. de pages	220
Format	15 x 21
Couverture	Broché
Poids	436g
Intérieur	2 couleurs
EAN13	9781854182623
ISBN13	978-1-854182-62-3