How to Plan and Execute Strategy

24 steps to implement any corporate strategy successfuly

Wallace Stettinius, D. Robley Wood, Jacqueline L. Doyle, John L., Jr. Colley - Collection Mighty manager

110 pages, parution le 18/02/2007

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Résumé

Planning and executing corporate strategy is where the rubber meets the road. Companies that plan and execute their strategy will thrive in the marketplace. Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework the reader can use to design and implement a strategy and strengthen the corporation's competitive advantage. This is accomplished by enduring buy-in and implementation by every worker, at every level. This book offers a practical approach to implementing any strategy successfully.

Sommaire

Planning and executing strategy
Manage strategically
Follow the logic
Assess your readiness
Plan to plan
Define your business
Assess your situation
Understand your model
Know your market
Assess the terrain
Understand opportunities and threats
Set feasible goals
Strategize for goals
Set priorities
Pursue your purpose
Follow your mission
Write the business plan
Write the annual plan
Get the right people
Obtain commitment
Align with strategy
Work across functions
Execute with discipline
Monitor and improve
Learn, change, institutionalize

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Wallace Stettinius, D. Robley Wood, Jacqueline L. Doyle, John L., Jr. Colley
Collection	Mighty manager
Parution	18/02/2007
Nb. de pages	110
Format	12,5 x 20,5
Couverture	Broché
Poids	155g
Intérieur	Noir et Blanc
EAN13	9780077116224
ISBN13	978-0-07-711622-4