How to Write A .Com Business Plan
The Internet Entrepreneur's Guide to Everything You Need to Know About Business Plans and Financing Options
191 pages, parution le 01/12/2000
Résumé
How to Write a .Com Business Plan: The Internet
Entrepreneur's Guide to Everything You Need to Know About
Business Plans and Financing Options provides:
- Guidelines, complete with red-flag warnings and quotes from e-commerce and other business experts, on how to put together every section of your business plan, from the executive summary to the marketing and sales plan to the financial projections
- Detailed checklists for every section of your business plan
- Helpful tips and guidance from successful Internet entrepreneurs, venture capitalists, and others
- An online resource guide for areas ranging from Web site security to recruiting to marketing and advertising.
Introduction
- What Can This Book Do For You
- Why You Need a Business Plan
- What's In This Book
- And Speaking of a Dot-Com Directory.
- A Picture's Worth a Thousand Words
- And Now, a Word (Or Two, or Three.) About Venture Capital Firms
- Why CW Is Now WC - And How I Know
Chapter 1: Executive Summary
- Two Common Approaches - And Here's My Version
- I Cannot Tell a Lie
- Guidelines
- Your Mission, Should You Choose To Accept It, and Company Description
- The Management
- The Competition
- The Market/Your Customer
- Products/Services
- Marketing and Sales
- Operations
- Financial Projections and Plans
- Checklist
Chapter 2: Mission Statement and Company Description
- Crafting Your Mission Statement
- Try a Brainstorm Break
- Company Description
- Using Statistics in the Right Way
- Checklist
Chapter 3: The Management
- Name That Manager
- Do You Suffer from Organization Anxiety?
- Your Mileage May Vary, But..
- Recruiting
- Uncle Sam Has Advice, too.
- Checklist
Chapter 4: The Competition
- Spell It Out - And Search It Out
- Adding Depth to Your Competitive Analysis
- Recognize the New Challenges in the Internet Era
- Sit in your potential customer's chair
- Achieving "Customer-Minded" Attitudes
- Visit the Enemy
- What's Up Ahead?
- Checklist
Chapter 5: Your Market and Customer
- Who is Your Customer?
- Playing the Numbers
- A Meditative Moment, Please
- Customer Care
- Checklist
Chapter 6: Products and Services
- Have a Seat
- Red-Flag Warning
- Developing the Product
- In Vendors We Trust?
- Standing Out in the Crowd - A.K.A. Outstanding
- Money, Money Everywhere
- Checklist
Chapter 7: Marketing and Sales
- Attraction Equals Promotion
- How Much Is That Doggie in the Window, and How Can I Buy It?
- Rites of Research
- Sales and Service
- Strategic Thinking for Those Baby Boomer Boxer Shorts
- Spec Out Those Specifics
- There's a Method to the Madness
- Checklist
Chapter 8: Operations
- Let's Begin the Operation
- Uncle Sam Has Some Suggestions
- Go With the Flow
- Day By Day
- Polices and Procedures (Yawn)
- Dotting the Dot-Com: Detailed Data
- Checklist
Chapter 9: Financial Projections and Financial Management Plan: Going for the Gold (and Green)
- Know Thy Numbers Tolerance
- Elementary, My Dear Watson
- Consult the Internet Gurus
- What Really Counts for Financial Figures
- Checklist
Chapter 10: Final Flourishes and Appendix
- Append that Appendix
- Give Yourself a Title
- Table Time
- Don't Judge a Book By Its Cover.and Other Final Notes & Nits
- Want More Tips, including Tiptoeing Around Traps? And Last, But Not Least.
- Checklist
Chapter 11: Sample Business Plan
- Introduction
- Want to Invest in Turnip Chips?
- Turnip-Chips.com Business Plan
Chapter 12: Dotcom Directory
- Overview
- Best-Bet Web Sites
- Uncle Sam Can Solve Your Problems - Well, Some of them
- A Little Light Reading: Online and Print Publications
- And the Search is On
- Does the "E" in E-Commerce Stand for Easy?
- Dancing the Management Minuet
- Naming, Registering, and Designing Do's and Don't's for Your Site
- Of Dollars, Incubators, and Garages
- Lexicon/Vocabulary/Argot/E-biz Slang/A-Virtual-Rose-By-Any-Other-Name Glossary
- Marketing and Advertising: Show Me the Customers!
- Customer Service.Do it With a Smile
- No Lawyer Jokes, Please: You Never Know When You'll Need One
- Breaking through the (Virtual) Glass Ceiling: Sites for Female Entrepreneurs
- Young at Heart - and Age: Web Sites for Young Entrepreneurs
- It's Back to School Time: Colleges and Universities with E-Biz Aids
- Bits & Bytes
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Mc Graw Hill |
| Auteur(s) | Joanne Eglash, Eglash |
| Parution | 01/12/2000 |
| Nb. de pages | 191 |
| Format | 18,5 x 23,2 |
| Couverture | Broché |
| Poids | 365g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780071357531 |
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