Résumé
Six years later, after a miraculous recovery, IBM is vital
and thriving once again. The stock has reached its all-time
high, the balance sheet is cashrich, and its market
capitalization has increased more than fourfold to $169
billion. It is a success story beyond compare.
IBM Redux is the inside story of the greatest turnaround in
business history, and the man who made it happen
Here is the first in-depth look at IBM's recovery and the
man who is leading it, Louis V. Gerstner, Jr. It is a
skillfully told story, as author Doug Garr chronicles
Gerstner's rise, his arrival as the first steward from
outside the company's ranks, and his implementation of new
business and marketing strategies. Drawn from more than 150
interviews and hundreds of pages of documents, Garr paints
an enthralling portrait of the improbable transformation of
this dying mainframe company into an increasingly nimble
information services giant. With unprecedented access to
current and former IBM employees, the author provides rare
insight into how it happened and what still needs to happen
for the company to thrive in the twenty-first
century.
From the complete overhaul of IBM's culture and image to
the takeover of Lotus and the development of network
technology, Garr vividly illustrates Gerstner's operating
methods, management philosophy, and, yes, vision. And along
the way he reveals who this extraordinary, sometimes
difficult, man is, what drives him, and where, in the eyes
of his critics, he has missed the mark.
Fast-paced and fascinating, IBM Redux is the first unauthorized, behind-the-scenes look at a remarkable company and its remarkable manager who, after previous careers dispensing cookies and credit cards, is rapidly changing the face of the entire high-tech industry.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | Doug Garr |
Parution | 02/02/2000 |
Format | 156 x 235 |
Poids | 687g |
EAN13 | 9780471491880 |
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