International Business Update 2003

Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett

714 pages, parution le 06/05/2003

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Résumé

The dynamics of international business change rapidly and to help keep your course current, we are pleased to offer International Business Update 2003. Update 2003 is an updated version International Business 6th edition, providing even more current examples, figures and information. Written by a well-seasoned team in the international business arena, it provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business. Update 2003 has updated boxed features, and an appendix providing an update on key events and issues since the 6th edition's publication.

Benefits:

NEW! Update Appendix: This special section of Update 2003 addresses the introduction of the Euro; China's accession to the WTO; the crisis in Argentina, and the response to 9/11.
NEW! Updated Cases and Examples: New cases, opening vignettes, and boxed features have been updated.
Opening Vignettes: At the opening of each chapter, provide a real world example relating to the topics to be covered within chapter.
Global Perspective: Found throughout the chapters these text boxes highlight actual contemporary business situations to relate and reinforce key ideas.
Chapter Cases: 16 Cases and application questions encourage in-depth discussion of the material covered in the chapters and allowing application the text's content.
Recommended Readings: Located at the end of each chapter, this list of relevant readings points to resources for additional learning.
Internet Exercises: These end-of-chapter exercises require students to access and utilize related web based material.
Web References: Throughout chapters relevant web sites are noted, encouraging learners to go beyond printed information in order to reach the most up-to-date information.

Contents

PART I: The Impact of International Business
Part II: Theoretical Foundations
PART III. The International Business Environment
PART IV: International Business Preparation and Market Entry
PART V: International Business Strategy and Operations

L'auteur - Michael H. Moffett

Thunderbird-The American Graduate School of International Management

Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Parution	06/05/2003
Nb. de pages	714
Format	22 x 28
Couverture	Relié
Poids	1820g
Intérieur	Noir et Blanc
EAN13	9780324176605