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Managing Business in 21st Century

Managing Business in 21st Century

A Handbook

Anindya Sen, P.K. Sett

304 pages, parution le 05/08/2005

Résumé

Business firms today are managed in fundamentally different ways as compared to thirty or even twenty years ago. Most firms including family-run businesses pay attention to the latest management techniques and concepts to maximize the firm's growth. In India, the public's interest in how businesses work has grown manifold ever since the end of the 'closed economy.

As interest in management techniques and ideas has spread beyond business communities, theories have abounded, and several are misunderstood. This volume brings together fourteen essays on significant theoretical concepts in management that is critical to business strategy in the twenty-first century.

Setting the stage with a discussion on globalization and the new economy, the essays explore:

  • industry structure, financial systems, and macroeconomics at firm level
  • creating and sustaining competitive advantage of firms in the new marketplace
  • managing the value-chain-from supplier to consumer-by responding faster to environmental changes
  • navigating and continuing to create future value for all stakeholders
  • meeting social obligations of business by providing transparent and good governance of the enterprise.

Sommaire

  • Introduction
  • Globalization: Features and Possibilities
  • The New Economy
  • Sustainable Competitive Advantage
  • The Essence of Strategy
  • The Balanced Scorecard
  • Activity-based Management
  • Economic Value Added
  • Options, Futures, and Derivatives
  • Relationship Marketing
  • Supply Chain Management
  • Negotiating a New Psychological Contract
  • Knowledge Management: An Overview
  • System Dynamics
  • Corporate Reporting for Corporate Governance
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Caractéristiques techniques

  PAPIER
Éditeur(s) Oxford University Press
Auteur(s) Anindya Sen, P.K. Sett
Parution 05/08/2005
Nb. de pages 304
Format 16,5 x 24,5
Couverture Relié
Poids 620g
Intérieur Noir et Blanc
EAN13 9780195665253
ISBN13 978-0-19-566525-3

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