Marketing For Small Businesses Made Easy

Kevin A. Epstein

240 pages, parution le 07/07/2006

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Résumé

Increase profits with these great marketing strategies!

Word-of-mouth, PR, advertising, blogs, direct mail ... There is an endless number of ways to market a product or service. Which one is right for your business?

Learn how to:

Take advantage of the newest technology-blogs, e-mail, web pages, eFax, and more-for a high-impact, low-cost solution
Dramatically increase sales by creating awareness of your business in the local community
Use "ethical marketing" to stand apart from the competition and increase sales
Overcome competition with unusual but effective strategies like "stand next to the ugly kid" and "be the second guy through the door"

You don't have to spend millions of dollars on marketing to see a huge impact on sales. Specific action steps and to-do lists through every step of the process guarantee that you'll end up with a complete, effective marketing plan that won't break the bank.

L'auteur - Kevin A. Epstein

Kevin A. Epstein is a Silicon Valley marketing executive with founding experience at three successful small-business retail ventures. He has more than 15 years of marketing experience at such software industry high-flyers as Netscape, RealNetworks, Inktomi and VMware.

Sommaire

Planning
- Assess your situation
- Plan
Doing
- Create awareness I: make them see you
- Create awareness II: be there to be seen
- Capture contacts
- Qualify leads ... and sell
- Overcome competition
Reviewing
- Retain and expand customer relationships
- Avoid common mistakes

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Entrepreneur Press
Auteur(s)	Kevin A. Epstein
Parution	07/07/2006
Nb. de pages	240
Format	19 x 23,5
Couverture	Broché
Poids	380g
Intérieur	Noir et Blanc
EAN13	9781599180175
ISBN13	978-1-599180-17-5