Mind to Mind Marketing

In Mind to Mind Marketing, psychologist Harry Alder draws on his deep knowledge of Neuro Linguistic Programming (NLP), and the extensive work he has undertaken with many organizations looking to achieve an altogether superior way of communicating with their customers. Using such sophisticated techniques as ‘mind modelling' and psychographic analysis, he shows how it is really possible to develop a mind to mind relationship between buyer and seller.

Harry Alder introduces this new customer relationship paradigm in his usual readable and engaging style. He begins by exploring where businesses have got to in their quest for customer knowledge and customer satisfaction, enabled by both traditional marketing methods and new technology tools such as the Internet. He also takes a provocative stance by questioning much of the accepted wisdom of marketing. He then takes us step by step through the revolutionary mind to mind marketing methodologies and techniques, and looks in detail at how effective they can be. In Mind to Mind Marketing, you'll find fascinating insights into:

• Why the ‘customer is king' mantra is a myth.
• Why the traditional marketing mix needs to be reinvented.
• The need to exorcising the holy quadruple (the 4 Ps) of the marketing faith.
• The role of NLP techniques in a relationship marketing strategy.
• Segmenting your market using psychographics.
• How to communicate with customers' hearts and minds.
• Gaining the loyalty of individual customers.
• Creating a corporate personality.
• Creating a ‘customer-centric' culture.

Read Mind to Mind Marketing with a completely open mind and be prepared to have all your previously-held beliefs about what marketing can do challenged. This fascinating view of the future will show you that far more is possible than you ever imagined.

What form will marketing take in the new millennium?
Is marketing as we know it ready for replacement?
How will customers' increasing demands for personalized services and products be satisfied?

In this thought-provoking book, psychologist and acclaimed writer Harry Alder challenges the received marketing wisdom and offers us a tantalizing view of how the quest to communicate with customers mind to mind is becoming a reality.

By understanding the principles of this new marketing paradigm, you'll learn how to:

• attract new customers;
• understand your customers better;
• create extraordinary, long-term customer loyalty;
• find the customer's buying ‘hot button';
• gain a bigger share of your customers' spending;
• create a distinct marketing advantage;
• create a ‘personality' that cannot be copied;
• get a powerful message across;
• surprise and delight your customers;
• conduct your own profitable market research;
• appeal to both reason and intuition;
• save at least half of your advertising budget;
• provide focus and direction for all you advertising and PR;
• train staff to become customer-focused.

Mind to Mind Marketing will open your mind to the exciting possibilities of the powerful new communication tools that are beginning to revolutionize marketing thinking and practice.