Never Cold Call Again

Achieve Sales Greatness Without Cold Calling

Frank J. Rumbauskas Jr. - Collection Sales

178 pages, parution le 27/06/2006

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Résumé

Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects - and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors.

Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas's system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more.

L'auteur - Frank J. Rumbauskas Jr.

Frank J. Rumbauskas Jr. started his sales career cold calling to no avail, failing to make his numbers, only to receive the useless advice of "increase your activity" from managers. He then went into a trialand-error period of several years and developed a complete system of selling that made him a top producer without cold calling. Author of the self-published sensation Cold Calling Is A Waste Of Time, Frank lives in Phoenix, Arizona, where he is a partner in several businesses including an insurance agency, a telecom services provider, and, of course, his sales training company, which strives to educate all salespeople that there are much better ways to prospect than cold calling. Frank's blog can be found at nevercoldcall.typepad.com.

Sommaire

Preface
A New Way of Selling
Your Self-Marketing System for Lead Generation
You Have the Leads - Now Get the Sales
About the Author
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Frank J. Rumbauskas Jr.
Collection	Sales
Parution	27/06/2006
Nb. de pages	178
Format	15,5 x 23
Couverture	Broché
Poids	243g
Intérieur	Noir et Blanc
EAN13	9780471786795
ISBN13	978-0-471-78679-5