Public Relations for Dummies

Eric Yaverbaum, Bob Bly, Ilese Benum - Collection For Dummies

356 pages, parution le 12/06/2006 (2^eme édition)

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Résumé

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz - and build your bottom line.

Discover how to:

Map a winning PR strategy

Crab attention with press releases, interviews, and events

Cultivate good media relations

Get print, TV, radio, and Internet coverage

Manage a PR crisis

The Dummies Way

Explanations in plain English

"Get in, get out" information

Icons and other navigational aids

Tear-out cheat sheet

Top ten lists

A dash of humor and fun

Get smart!@www.dummies.com

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L'auteur - Eric Yaverbaum

Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA,TCBY,and Progressive Insurance.

L'auteur - Bob Bly

Bob Bly and Ilese Benun are both New York communications professionals.

L'auteur - Ilese Benum

Bob Bly and Ilese Benun are both New York communications professionals.

Sommaire

Introduction
PR: What It Is, How It Works
Brainstorming and Thinking Creatively
Putting the Wheels in Motion
Choosing the Right Medium for Your Message
Creating Buzz
The Part of Tens
Appendix: Recommended Resources
Index

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Eric Yaverbaum, Bob Bly, Ilese Benum
Collection	For Dummies
Parution	12/06/2006
Édition	2^eme édition
Nb. de pages	356
Format	18,5 x 23,5
Couverture	Broché
Poids	562g
Intérieur	Noir et Blanc
EAN13	9780471772729
ISBN13	978-0-471-77272-9