Retail in Detail

Ronald L. Bond

222 pages, parution le 18/08/2005 (3^eme édition)

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Résumé

Do you dream . . .
. . . of staking your claim to riches in the retail world?

With more than 30 years of experience, author Ronald L. Bond provides the most comprehensive information available on starting and running a retail business. Everything you need to know to successfully plan, launch and manage your own retail business is at your fingertips.

Most small-business owners have no one to turn to for professional advice and must learn how to set up and manage their businesses the slow hard way-through trial and error. Bond guides you every step of the way, utilizing real-world examples and informative anecdotes to break down the critical daily processes into concise, easy-to-follow, chronological steps, including how to:

Select the ultimate location and develop your brand image
Overcome the common problems of retail operations
Manage inventory to decrease expenses
Stay abreast of legal requirements and minimize common
mistakes
Establish a financial plan for decision making and growth

With practical worksheets and actual cost figures provided, you can begin creating your own retail success story today.

L'auteur - Ronald L. Bond

Ronald L. Bond (Harrison, AR) has more than 30 years of experience as a CEO, small-business owner, manager and consultant. He and his wife, Susie, have successfully started and operated retail gift stores and a bed and breakfast.

Sommaire

Introduction
What to Expect from This Book
Retailing: Then, Now, and Later
Retailing: Is It for You?
What Will You Sell?
Choosing Your Venue
Location, Location, Location
Closing the Deal
Show Me the Money!
Jumping Through the Hoops: Legal and Regulatory Requirements
Purchasing Your Inventory
Preparing for Your Opening
Display Your Wares
Pricing Your Merchandise
Customer Relations
Risk Management
Selling on the Internet
Marketing
Day-to-Day Cash Management
Financial Management and Bookkeeping
Managing Inventory
Family and Employee Relationships
Keeping Your Business Viable
Selling or Closing Your Business
Appendix A: Glossary of Terms
Appendix B: Useful Publications
Appendix C: Market, Gift, and Design Centers
Appendix D: Exhibitions Companies and Trade Associations
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Entrepreneur Press
Auteur(s)	Ronald L. Bond
Parution	18/08/2005
Édition	3^eme édition
Nb. de pages	222
Format	15 x 22,5
Couverture	Broché
Poids	333g
Intérieur	Noir et Blanc
EAN13	9781932531497
ISBN13	978-1-932531-49-7