Running A Public Relations Department

Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. In a highly accessible style, this hands-on guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one of the most respected and well-known figures in the industry, it offers expert advice on:

• identifying the key areas and types of activity;
• planning and establishing a long-term strategy;
• managing budgets;
• building up a team;
• handling internal and external relationships;
• involving outside consultancies.

This fully updated second edition is endorsed by the Institute of Public Relations and offers an excellent insight into the effective organisation of public relations activity and the techniques that are involved.

Contents

• Managing for reputation
• Areas of activity
• Project management techniques
• Managing programme elements
• The departemental plan
• Managing your budget
• Delivering value for money
• Creating your team
• Managing the team
• Managing international relationship
• The public relations manual
• Managing external realationship
• General administration
• Working with public relations consulyancies
• Managing your own carreer