Strategic Corporate Management for Engineering

Ideal for courses in engineering organizations, organizational or project management, and construction management, Strategic Corporate Management for Engineering also serves as a valuable resource for professionals. Addressing a critical need in the service-based engineering industry, it provides students, educators, and professionals with the basic tools to effectively compete in the changing global marketplace for engineering services. The text is accompanied by a website at http://civilstat9O.ce.gatech.edu:8080/stratmgt, which contains a table of contents, a discussion forum for educators to discuss cases, and information from the course in which the text was developed.

Contents

1. Preparing for strategic management
   
   1. Strategic management : a background
      
   2. The strategic management foundation
2. Internal Management issue
   
   1. The first steps : visions, missions, and goals
      
   2. Core competencies of the civil engineering firm
      
   3. knwledge and information resources
      
   4. Organization Education
3. External strategic management issues
   
   1. Fiscal management : putting a focus on long-term
      
   2. Evaluation market opportunities
      
   3. Competition : battle in the civil engineering arena
      
   4. Putting strategic management into action