Strategic innovation

Embedding innovation as a core competency in your organization

Nancy Tennant Snyder, Deborah L. Duarte

238 pages, parution le 22/07/2003

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Résumé

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.

Based on the real-life example of Whirlpool a solid company with a significant track record and global reach- Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets.

Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity- through innovation.

Introduction : Innovation as a core competency
Reinventing the wheel
Vision and goals
Leader accountability and development
Culture and values
Resource creation : Open markets for funds, ideas, and talent
Knowledge management and learning systems : democratizing innovation
Integrating strategic communications with change management
Rewards and recognition : the informal embedment category
Measurement and reporting systems and systems alignment

References
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Nancy Tennant Snyder, Deborah L. Duarte
Parution	22/07/2003
Nb. de pages	238
Format	18 x 24
Couverture	Relié
Poids	580g
Intérieur	Noir et Blanc
EAN13	9780787964054
ISBN13	978-0-7879-6405-4