The Art of Business

Make all your work a work of art

Stan Davis, David McIntosh

217 pages, parution le 14/02/2005

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Résumé

All of us-business executives and artists, audiences and consumers-can benefit from seeing the world with both an aesthetic sensibility and a strategic bent. When you see yourself as an artist, everything you do can be a work of art- planning strategies, developing technologies, creating new products, working in teams, and serving customers.

In the traditional model, business operates in an economic flow of inputs (resources and raw materials), outputs (products and services) and processes that help get you from one to the other (research and development, production, distribution). Davis and Mclntosh show that artistic flow operates the same way, but with inputs that include things like emotion, imagination, and intuition; and outputs that include things like beauty, meaning, excitement, and enjoyment. Step by step, Davis and Mclntosh show how you and your company can blend the two flows, interweaving them to achieve both success and fulfillment in everything you do.

By blending the aesthetic and emotional richness of the arts with the strategic and operational perspectives of business, you'll begin to see texture where everybody else is seeing shapes. You'll see colors where others see only grays. You'll see not just what is, but also what can be.

L'auteur - Stan Davis

Stan Davis is a highly respected business author, speaker, and consultant. He is the author of thirteen books, including the bestsellers BLUR, 2020 Vision, and Future Perfect. Stan taught management, organization, and international business at Harvard Business School for over a decade, and consults with senior executives at dozens of the world's major corporations. He is a Publications Board Advisor at the New England Journal of Medicine, and was a longtime board member at the Boston Ballet, modern dance mecca Jacob's Pillow, and the trade association Opera America.

L'auteur - David McIntosh

David Mclntosh is a consultant, writer, and speaker who specializes in innovation and business effectiveness. While at the CGE&Y Center for Business Innovation, he created and led the CBI Network, a global community of innovators and thought leaders in 15 countries. His 24-month Future Scan was broadcast by internet to a live audience in six continents twice a year. His writing has appeared in Urban Land and Perspectives on Business Innovation. He is on the board of directors of Opera America.

Sommaire

Overture
See with Both Eyes
- The Artistic Flow of Business
- Dualities
- The Elements of Artistic Flow
See Yourself as an Artist
- Artistic Inputs in Business
- Tell Your Story, Write Your Poem, Sing Your Song
See Your Work as a Work of Art
- Artistic Processes in Business
- Find the Artistic in Everything You Do
See Your Customers as an Audience
- Artistic Outputs in Business
- Do Your Customers Send You Energy?
Exit Music

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Berrett-Koehler
Auteur(s)	Stan Davis, David McIntosh
Parution	14/02/2005
Nb. de pages	217
Format	13 x 19
Couverture	Relié
Poids	326g
Intérieur	Noir et Blanc
EAN13	9781576753026
ISBN13	978-1-57675-302-6