The e-Factor
Building a 24/7, Customer-centric, Electronic Business for the Internet Age
Résumé
The E-Factor shows managers and executives how to succeed in this radically altered business landscape. It examines the revolutionary impact of Web technology on traditional business operations and how to exploit the technology to transform companies into "customer-centric" entities.
The book supplies lucid answers to the strategic questions that businesspeople must ask, including:
- How can we evolve to integrate the Internet and e-commerce universally?
- Are we weaving the concept of "infostructure" into our business, thus managing information and knowledge on a real-time basis?
- What business needs does our Web site address?
- Does our site demonstrate real value to our target audience?
Contents
- Introduction
- 1. The Electronic Economy
- 2. The Wild Kingdom
- 3. The Business Plan Begins
- 4. The Online Audience
- 5. Cultural Planning
- 6. The Infostructure
- 7. Functional Content
- 8. Establishing Return on Investment
- 9. Getting to Real-time
L'auteur - Martin T. Focazio
Martin T. Focazio (Bloomsbury, NJ) is president of Focazio.Com Enterprises, which helps organizations create practical interactive business strategies. Prior to founding his company, he was Senior Business Strategist at AGENCY.COM and Executive Producer in the online media group at VSI Communications Ltd.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Amacom |
| Auteur(s) | Martin T. Focazio |
| Parution | 01/02/2001 |
| Nb. de pages | 242 |
| Format | 15,5 x 23,5 |
| Couverture | Relié |
| Poids | 518g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780814404898 |
Avantages Eyrolles.com
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