The IABC Handbook of Organizational Communication

A guide to internal communication, public relations, marketing, and leadership

Tamara L. Gillis

546 pages, parution le 07/06/2006

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Résumé

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types-large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

L'auteur - Tamara L. Gillis

Tamara L. Gillis, Ed.D., ABC, is associate professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. The IABC Research Foundation honored her with the 2004 Lifetime Foundation Friend Award.

Sommaire

Foreword
Preface
About the Authors
Business Communication In The Evolving Corporation
Managing Communication
Internal Communication
Public Relations
Marketing Communication
The Future Of Business Communication
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Jossey-Bass
Auteur(s)	Tamara L. Gillis
Parution	07/06/2006
Nb. de pages	546
Format	18,5 x 24
Couverture	Relié
Poids	1111g
Intérieur	Noir et Blanc
EAN13	9780787980801
ISBN13	978-0-7879-8080-1