The Mind of the Customer
How the World's Leading Sales Force Accelerate Their Customers' Success
Résumé
Let the world's best sales forces show you a new way of selling that redefines success. Today's competitive edge today belongs to the salespeople who deeply understand their customers' businesses and who accelerate the rate at which their customers realize tangible business results.
The Mind of the Customer explores the ways leading companies like UPS, Toyota, Nokia, and others achieve exceptional performance. The book builds on the proven performance-improvement training techniques of The Real Learning Company to supply sales and marketing professionals with a dynamic, straightforward plan to: Improve profitability, Raise productivity, Increase customer satisfaction.
- Improve profitability
- Raise productivity
- Increase customer satisfaction
Rich graphical models illustrate key concepts, while contributions from industry leaders provide eye-opening perspectives on how sales is changing-and how you can create competitive advantage amidst that change.
Sommaire
- Understand: Gain Insight into the Minds of Your Customers
- Create: Let Your Customers Define Value
- Communicate: Facilitate Your Customer's Change-Management Process
- Manage: Sales Managers Focus Reps on Customer Results
- Call to Action
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Mc Graw Hill |
Auteur(s) | Richard Hodge, Lou Schachter |
Parution | 22/03/2006 |
Nb. de pages | 260 |
Format | 16 x 23,5 |
Couverture | Relié |
Poids | 560g |
Intérieur | Noir et Blanc |
EAN13 | 9780071470278 |
ISBN13 | 978-0-07-147027-8 |
Avantages Eyrolles.com
Nos clients ont également acheté
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
- Entreprise & Droit Marketing et vente CRM
- Entreprise & Droit Finance - Comptabilité Normes IAS/IFRS
- Entreprise & Droit Production Qualité
- Entreprise & Droit Production Processus
- Entreprise & Droit Production Gestion de production
- Entreprise & Droit Production Maintenance
- Entreprise & Droit Création d'entreprise Saga des entrepreneurs