The Source of Success

Five Enduring Principles at the Heart of Real Leadership

Peter Georgescu, David Dorsey

178 pages, parution le 06/10/2005

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Résumé

In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee-a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:

Creative capacity and the brand integrity that grows from it are an organization's most important assets.
Enlightened leaders inspire creativity through understanding, cooperation, and respect.
Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
Alignment is the critical concept for the twenty-first-century organization.
Great companies don't happen without leaders who have transformed themselves.

L'auteur - Peter Georgescu

Peter Georgescu is chairman emeritus of Young & Rubicam Inc. Under his leadership, Young & Rubicam transformed from a private to a publicly held company. The company built the most extensive database on global branding and from its findings developed a proprietary model for diagnosing and managing brands. Georgescu was elected to the Advertising Hall of Fame in 2001.

L'auteur - David Dorsey

David Dorsey is the author of The Force, which was selected as one of the ten best business books of the year by BusinessWeek. He is a freelance writer who has contributed to magazines such as Fast Company, Esquire, and Inc., among others.

Sommaire

Foreword, by Ram Charan
Introduction
The End of the World as We Know It
Creativity: Tomorrow's Factory Today
Enlightened Leadership: No More Mr. Tough Guy
Competency: The Essential Tools
Alignment: The Magic Word
Values: Dare to Be Good
Postscript: A Better Chance
Acknowledgments
The Authors
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Jossey-Bass
Auteur(s)	Peter Georgescu, David Dorsey
Parution	06/10/2005
Nb. de pages	178
Format	16 x 23,5
Couverture	Relié
Poids	382g
Intérieur	Noir et Blanc
EAN13	9780787980375
ISBN13	978-0-7879-8037-5