The Successful Entrepreneur's Guidebook

Where you are Now, Where you Want to be and How to Get There

Colin Barrow, Robert Brown, Liz Clarke

350 pages, parution le 25/07/2006 (2^eme édition)

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Résumé

The Entrepreneur's Guidebook will help any entrepreneur who wants to grow and develop both their business and themselves. Based on research at Cranfield School of Management, where the accounts of some 15,000 firms have been analysed, the authors have distilled the very essence of how to achieve profitable growth. They've also charted all the problems owner-managed firms are likely to encounter, and suggest ways to anticipate and resolve them. Packed with assignments and useful case studies, it will help any entrepreneur answer these key questions:

Where is the business now - what are its strengths and weaknesses?
Where can the business go from here - what strategies can be pursued?
How do I create the complete business plan and achieve my growth objectives?

The Entrepreneur's Guidebook has helped hundreds of participants on the Business Growth and Development

Programme realize their ambitions. Many of their businesses have grown spectacularly while others have raised millions in new capital to fund expansion. Now everyone can achieve those goals.

L'auteur - Colin Barrow

Colin Barrow is head of the Enterprise Group at Cranfield School of Management. He is the author of many successful business books including Financial Management for the Small Business, The Business Enterprise Handbook and The Business Plan Workbook from Kogan Page's Business Enterprise series.

L'auteur - Robert Brown

Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he now leads the Entrepreneurship teaching on the MBA programme. He is co-author of The Business Enterprise Handbook.

L'auteur - Liz Clarke

Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth Programme. The non-executive director of a high-technology business consultancy, she advises growing businesses both large and small.

Sommaire

Where are we now?
Where are we going?
How will you get there?

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	Colin Barrow, Robert Brown, Liz Clarke
Parution	25/07/2006
Édition	2^eme édition
Nb. de pages	350
Format	17 x 24
Couverture	Broché
Poids	710g
Intérieur	Noir et Blanc
EAN13	9780749446925
ISBN13	978-0-7494-4692-5