The Value Mandate

Peter J. Clark, Stephen Neill

330 pages, parution le 01/01/2001

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Résumé

If typical, your corporation is realizing less than 50 percent of its potential value, leaving it wide open to complaints from disgruntled shareholders or, worse yet, the target of unwanted takeover attempts. The Value Mandate provides you with a potent framework for fully exploiting the value development opportunities available in your business by maximizing value in four key areas: supply chain and procurement, marketing and sales, support services/administration, and innovation/R&D. More than just a rehash of tired value enhancement methods, The Value Mandate is the only value maximization guidebook that eschews academics and theory to concentrate on action and implementation.

Designed to help you implement a consistent, rigorous value strategy one step ahead of your competitors, this value enhancement action guide will provide you with:

Detailed value management practices designed for immediate implementation and results
Techniques to discontinue policies that place irrelevant concerns ahead of corporate wealth
Internet/intranet value creation strategies that give customers the controls they desire while trimming one-on-one service headaches and expenses
Case studies and examples of value creating companies including IBM, Pratt & Whitney, Cisco Systems, Boeing, and others.

Contents

Section I: Value Foundation
1. Your Corporation Is Underperforming by Fifty Percent
2. Value Opportunity Gap Explored
3. It's (a Few, Scarce) People, Stupid
4. The Value Outperformer CEO Acts

Section II: Value Opportunities
5. Value's Engine Room
6. Value Lifeblood: The Innovation Research Enigma
7. Outperformer Marketing, Sales
8. Unwinding the Crony Bureaucracy
Appendix A: Using APV: A Better Tool for Valuing Operations
Appendix B: The Pitfalls of Using WAAC
Index

L'auteur - Peter J. Clark

Peter J. Clark is a partner with VBM Consulting, an international consulting firm. An influential thought leader in strategy, marketing, shareholder value, and corporate profit and value transformation, Mr. Clark is the author of Beyond the Deal and a coauthor of Net Value.

L'auteur - Stephen Neill

Stephen Neill is a partner with VBM Consulting. He is a member of the Institute of Directors (U.K.) and The Strategic Planning Society, and has extensive experience in value development and the myriad business issues pertaining to the creation of value. Mr. Neill is a coauthor of Net Value.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Peter J. Clark, Stephen Neill
Parution	01/01/2001
Nb. de pages	330
Format	15,5 x 23,5
Couverture	Relié
Poids	668g
Intérieur	Noir et Blanc
EAN13	9780814406052

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The Value Mandate

Résumé

L'auteur - Peter J. Clark

L'auteur - Stephen Neill

Caractéristiques techniques

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