Advertising on the Internet

How to get your message across on the world wide web

Steven Armstrong

114 pages, parution le 01/12/2000 (2^eme édition)

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Résumé

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies remain sceptical about its viability as a sales and marketing tool, or they are aware of the possibilities but are unable to fully exploit them.

This new edition of Advertising on the Internet aims to dispel some of the myths that have sprung up around Internet advertising, and in doing so shows you how to make the most of this vital avenue of promotion. It examines and demystifies the fascinating and potentially lucrative venture of using the World Wide Web to deliver advertising messages by explaining:

how to adapt your advertising message to the Web;
how to lead customers to your site;
what banner advertisements are;
what click-through rates are;
the different types of advertisements possible.

Advertising on the Internet tackles the fundamental issues of the subject in an accessible style. It will guide you to put in place a strong and durable advertising strategy for the Internet that will lead to commercial success.

Contents

Introduction
Foundations and fundamentals
Web advertising
Beyond the banner
Corporate web sites
The future of online shopping
Index

L'auteur - Steven Armstrong

Steven Armstrong is a consultant specializing in sales and marketing strategies for international companies that enable them to utilize new technologies to gain competitive advantage.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	Steven Armstrong
Parution	01/12/2000
Édition	2^eme édition
Nb. de pages	114
Format	15,3 x 23,3
Couverture	Broché
Poids	213g
Intérieur	Noir et Blanc
EAN13	9780749431235

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Advertising on the Internet

Résumé

L'auteur - Steven Armstrong

Caractéristiques techniques

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