An IBM Guide to Doing Business On The Internet

Kendra R. Bonnett

260 pages, parution le 20/04/2000

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Résumé

This cutting-edge guide includes many of IBM's innovative strategies for harnessing the powerful resources of the Internet. The book reflects IBM's philosophy and approach to the Internet, through the experiences of many experts both inside and outside of the company. Kendra Bonnett, founding editor of IBM's Profit magazine, includes numberous examples of how Big Blue is exploiting the Internet, as well as results from independent surveys and studies and practical tips and suggestions -- all designed to help growing businesses and companies get the most out of their internet investments.

In addition to sharing IBM's web strategy, the book includes material on the do's and don'ts of web design, shows how to turn browsers into customers and how companies can build a community of customers. Furthermore, the book includes examples of successful web sites such as Yahoo, Federal Express, and L.L. Bean, among others.

Table of contents

Chapter 1: Eleven Critical Rules of the Web
Chapter 2: Turn Relationships into Communities
Chapter 3: Develop Your Own Business Community
Chapter 4: Is Portal Status a Reasonable Goal'
Chapter 5: Identify Your Market: The Cornerstone of Good Web Design
Chapter 6: You Don't Need to Be A Techie to Design a Web Site
Chapter 7: Plan Your Marketing and Build Relationships
Chapter 8: Digital Advertising: Is It Worth It?
Chapter 9: E-business: The Real Advantage
Conclusion
Glossary
Index

L'auteur - Kendra R. Bonnett

Kendra R. Bonnett

is former president of Mark Stevens & Company and the founding editor of IBM's Profit magazine. She has written articles for Computer World, PC Week, and the web-related IBM Business Connection, and is the author of The Creative PrintMaster: Graphic Design Tips for Computer Users. She also authored two books for the editors of Digit magazine, including The Everyone Can Build a Robot Book. She is president of K-Vell Consulting in Greenwich, Connecticut.