Clout: the Art and Science of Influential Web Content

Colleen Jones - Collection Voices that matter

222 pages, parution le 03/12/2010

Ajouter à une liste

Indisponible

Résumé

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?

An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.

Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:

Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
Understand the business value of compelling web content.
Learn 8 principles for influence from the art of rhetoric and the science of psychology.
Find out what context is and why it's so important to influence.
Jump start your planning for content over time with patterns and diagrams.
Learn the basics of evaluation to determine whether your web content is making a difference.

Caractéristiques techniques

	PAPIER
Éditeur(s)	New Riders
Auteur(s)	Colleen Jones
Collection	Voices that matter
Parution	03/12/2010
Nb. de pages	222
Format	17.5 x 22.5
Couverture	Broché
Poids	386g
Intérieur	Noir et Blanc
EAN13	9780321733016
ISBN13	978-0-321-73301-6