Customer-Effective Web Sites

• Build e-commerce sites that delight your customers-and your stockholders!
• 17 rules every e-commerce site must follow
• Why sites fail: real-world blunders that infuriate customers
• User-centered advice for strategy, development, management, business integration, Web design and testing
• Based on two years of customer feedback

What your e-commerce customers really want-and how to give it to them!

Tomorrow's e-commerce winners will be the sites that help customers accomplish their goals better, faster, and more easily. Now, top Web consultant Jodie Dalgleish shows you exactly how to build sites like that-every step of the way. Drawing upon two years of exclusive research on Web customers, Dalgleish addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. Customer-Effective Web Sites presents 17 rock-solid rules every site must follow to attract profitable customers-and keep them. Discover how to:

• Define your customers' true needs and requirements
• Set clear goals and priorities for your Web developers-and make sure they're met
• Manage Web development for maximum speed, value, and effectiveness
• Fix problems that are alienating your customers right now
• Integrate your site with "bricks-and-mortar" resources
• Plan for "next generation" opportunities your competitors haven't recognized

Whether you're a dot.com executive, marketer, Web developer, or consultant, you're under the gun to deliver e-commerce results-now. Get the book that comes straight from the e-commerce battlefield, combining new, customer-centered insight with Web management techniques that work: Customer-Effective Web Sites by Jodie Dalgleish.